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General liability

General liability insurance

The foundation policy for any business with a premises, customers, contracts or a certificate request: third-party bodily injury, property damage, and personal and advertising injury.

Who needs it

Who this is for

If people visit your premises, you work at other people's sites, or a contract asks for proof of insurance, you need it.

  • Offices, studios and shops open to clients and the public
  • Contractors and service businesses working at customer locations
  • Event organizers, vendors and exhibitors
  • Businesses signing leases, vendor agreements and client contracts that require additional-insured status
  • Production companies and agencies, as the base layer under specialty coverages

What it covers

Coverage parts, and what to watch on each

Summaries only. The policy wording governs, and every carrier's form is different.

CoverageWhat it doesWhat to watch
Bodily injuryInjury to someone who is not your employee, caused by your operations or premises, including medical costs, settlements and defense.Employee injuries are workers' compensation, not general liability.
Property damageDamage you cause to property belonging to others.Property in your care, custody or control is often excluded or limited. Rented equipment needs inland marine.
Personal and advertising injuryLibel, slander, privacy and certain advertising claims.Excluded for businesses in advertising, publishing, broadcasting or web design. They need media liability.
Products and completed operationsInjury or damage after your work is finished or your product is sold.Has its own aggregate limit. Contractors should check it is not excluded.
Medical paymentsSmall medical bills for a visitor injured on your premises, paid without a lawsuit.A goodwill coverage with a low limit, often $5,000 or $10,000.
Additional insureds and endorsementsThe ability to add landlords, clients and venues, with primary and non-contributory wording and waivers of subrogation where contracts require them.A certificate alone grants nothing. The endorsement has to be on the policy.

The hard part

What it does not cover

  • Your own property and equipment (commercial property, inland marine)
  • Professional mistakes and advice (professional liability)
  • Vehicles (commercial auto)
  • Employee injuries (workers' compensation)
  • Data breaches and cyber events (cyber)
  • Pollution, intentional acts and liquor liability on most standard forms

General liability is designed to fit next to other policies. The gaps are where most surprises come from, and we name them before you sign.

How to get it

From first call to bound coverage

  1. 01Describe operationsWhat you do, where you do it, and whether you use subcontractors.
  2. 02Set limitsUsually driven by the largest contract or lease you have to satisfy.
  3. 03Add endorsementsAdditional insured, primary and non-contributory, waiver of subrogation, as contracts require.
  4. 04CertificatesIssued with the exact wording the requesting party asks for.

Questions

Common questions

How much general liability do I need?

Most leases and client contracts ask for $1M per occurrence and $2M aggregate. If you work for larger companies, municipalities or on film sets, requirements of $2M or more are common and an umbrella policy fills the gap.

What is an additional insured?

A person or business added to your policy by endorsement so your coverage responds to claims against them arising from your work. Landlords, clients and locations ask for it. It has to be on the policy, not just the certificate.

Does it cover my tools and equipment?

No. General liability covers damage you cause to other people's property. Your own gear is covered by commercial property or inland marine coverage.

I am a sole proprietor working from home. Do I need it?

If clients visit, you work at their sites, or any contract asks for a certificate, yes. Homeowners policies exclude most business liability.

What is primary and non-contributory?

Wording that makes your policy pay first, before the additional insured's own coverage, without asking theirs to contribute. It is a common contract requirement and needs an endorsement.

Related

Often placed alongside

Start with the quote form, or a call.

The online application takes a few minutes for standard business lines. For production, media and professional liability, call or email and we will tell you what we need.